When a company can grow into being an multinational entity, it needs to protect its best interests in every market. Cultural influences with such a strategy can make it virtually impossible to get involved with some markets. It improves the life-cycle of goods that are created.
Although the Coca-Cola Company has a wide array of products, there is high level of standardization in their manufacturing processes, packaging, and marketing.
The company uses focus strategy in both low cost and differentiation dimensions. For example, it uses unique marketing campaigns, labeling, bottle shapes, and advanced plant and machineries to manufacture the top quality beverage products.
Coca-Cola is sold in more than countries of the world, but has slight variations in its taste, flavor, and ingredients. Globalization allows businesses to have a greater influence on the political arena. For example, its top most favorite brand, Coca Cola is manufactured and promoted under focused low cost strategy.
Demand can happen in waves around the world, which makes the company more resilient against local competition. Web platforms for individual freelancers, artists, or other creatives can provide exposure to potential customers all over the globe.
It is easier than ever before for a business to implement a globalization strategy. Globalization helps the world to progress as a whole.
Similarly, diversification strategies enable it to manufacture the products which complement the sales of its leading brands. It owns four out of the five top seller beverage brands The Coca-Cola Company, Differentiation is found in each and every aspect of its business operations.
It was founded as a soft drink manufacturer; but with the passage of time, it entered into various related industries like mineral water, soda, tea, coffee, fruit juices, etc.
Although free trade is more prevalent than before, there are still barriers in place.
The local company can be more responsive at time than the international company because shipping and manufacturing processes are interrupted. Since its inception inthe Coca-Cola Company has always focused on differentiating its products from those of its competitors in order to establish a unique position in the Global beverages industry.
Coca-Cola could collaborate with Captain Morgan or a whiskey company and sell attached 3 ounce bottles of liquor with a Coke bottle. There must be a way to communicate specific brand messages to international communities that relate in the same way the business creates domestic prospects.
Here are some of the other key points to consider in the pros and cons of a globalization strategy. The opposite can also be true, but the international company is more exposed to changing conditions. Another way to differentiate themselves would be to use alcohol drinking culture to their advantage.
An analysis of its competitive environment has also been done in a view to assess and compare the strategies which other industry rivals are using to compete in the slow and fast cycle environments. It lessens the impact of competitive businesses in the same industry. This creates its own set of problems because some nations will attempt to copy or steal the intellectual property that is brought in, but overall globalization helps to make the world a more equal place to live.
The Coca-Cola Company has developed its own supply and distribution system in various potential markets of the world which largely helps it in controlling the heavy manufacturing and distribution costs.
PepsiCo International also emphasizes on maintaining market share through expanding business networks and extending product lines. Pepsi owns the second most favorite brand in the world, Pepsi Cola which is a direct competitor to Coca-Cola Coke. Coke differentiates themselves by using unique marketing and advertising campaigns to entice their customers to stay loyal to their brand by continuing to purchase coca-cola products versus one of the many competitors.
It also keeps on introducing different flavor variations in its existing products so that consumers can taste and enjoy a wide range of beverages from their favorite brand The Coca-Cola Company, Business-Level and Corporate-Level Strategies: The Coca-Cola Company Business level and corporate level strategies This paper analyzes the business-level and corporate-level strategies of the Coca-Cola Company in order to identify the most important strategies which have contributed to its success in the past and can help it in competing.
Pros And Cons Of Coca Colas Corporate Level Strategy. Business Level Strategy of Coca Cola Introduction In today’s business environment, business strategy plays a crucial role to the organizations in order to achieve the competitive advantage over the.
This morning Coca-Cola (NYSE:KO) announced yet another solid earnings report. Net income came to $ billion, or $ per share, and revenues increased by % to $ billion. The Street was looking for net income of $ a share and revenues of $ billion.
On the news, the shares of Coca-Cola are up about %. To see, we’ll look at the pros and cons: Pros. Global Powerhouse: The Coca-Cola brand is one of the most valuable in the world, and allows the company to charge premium prices for its products.
The company has 16 brands that pull in at least $1 billion in revenues per year, including Sprite, Minute Maid, Fanta, Burn, Hi-C, Dasani and. Nov 17, · Pros. Brand Recognition, good company benefits including 3 weeks off a year, k match, looks great on your resume, many products to offer the company, company laptop, company cell phone and company car, no real supervision since always being in the field so work at your on billsimas.com: Current Employee - Account Manager.
Sep 01, · Cons: – Inappropriate definition of brand values will lead to wrong communication with target groups. – Wrong implementation of emotional branding could lead to the customer negative experience with brand image.
– A good emotional branding campaign also needs the support from internal employees of company itself.Download